Thinking About Selling Your Home?
Here’s What You Need to Know
Planning to sell your property? Choosing the right real estate agent can make all the difference in your selling experience. Here’s a straightforward guide to help you choose the right agent and achieve the best result for your property.
Why Fresh Listings Matter
New listings are the heartbeat of the property market. Buyers are always searching for fresh opportunities, and properties that feel stale can get overlooked.
Our Advice:
- Ask potential agents how they’ll keep your listing fresh and visible.
- Ensure they use professional photos and engaging descriptions, and actively promote your property on platforms like realestate.com.au, domain.com.au, and social media.
How to Choose the Right Agent
Not all agents are created equal, and the one you choose can have a big impact on the sale price and how smoothly the process runs. The best agents have a proven track record, strong marketing strategies, and a solid reputation.
Our Advice:
- Do Your Research:
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- Look for For Sale and Sold signs in your area.
- Check online reviews on Google or realestate.com.au (REA) to see what previous clients have said about their experiences.
- Ask friends, family, or neighbours for recommendations.
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- Compare Agents:
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- How many properties are they currently selling?
- Do their listings sell quickly?
- Are their ads, brochures, and social media content professional?
- Do they have a strong buyer database?
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- Ask the Right Questions:
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- Can they provide recent sales data for similar properties?
- What’s their marketing strategy for your property?
- How do they handle buyer feedback?
Getting the Price Right
Overpricing is one of the biggest mistakes sellers make. While it can feel tempting to aim high, it often deters buyers and leads to your property sitting on the market for too long.
Our Advice:
- Ask your agent for evidence-based pricing. They should provide recent comparable sales to back up their appraisal.
- A realistic price attracts more buyers and creates competition, often leading to better offers.
Why Marketing is Critical
Great marketing is essential to showcase your property and attract buyers. It’s not just about listing the property—it’s about creating a standout campaign.
Our Advice:
- Look for agents who use professional photos, videos, and well-crafted descriptions.
- Check if they promote properties on social media, email campaigns, and their buyer database.
The Importance of Inspections
Inspections are where buyers start to form a connection with a property. The more buyers who come through, the higher the chances of a strong offer.
Our Advice:
- Schedule inspections for weekends when buyer interest is at its peak.
- If inspections aren’t happening within the first fortnight, revisit the price or marketing strategy with your agent.
Be Open to Negotiation
All offers are negotiable, and even a low offer can lead to a great result if handled properly.
Our Advice:
- Don’t dismiss offers outright—every offer is a starting point.
- Always request offers in writing to ensure transparency and clarity.
Feedback is Key
Buyer feedback after inspections is invaluable. It can highlight areas for improvement or confirm you’re on the right track.
Our Advice:
- Insist on honest feedback after every inspection. It’s the best way to understand buyer sentiment and make any necessary adjustments.
Work With Your Agent
Selling your property is a team effort. A good agent will guide you through the process, but staying involved ensures the best possible outcome.
Our Advice:
- Check-in regularly with your agent about buyer interest and marketing updates.
- Be proactive—review your listing, update photos if needed, and discuss strategies to keep interest high.
Ready to Sell?
If you’re after an agent who knows the local market, delivers standout marketing, and is committed to achieving the best result for you, get in touch with RealWay today.
Let’s make selling your home simple, stress-free, and successful!
Request an Appraisal
Want to get an idea of what your property is worth? Get in touch with us or use the form below to request an appraisal.
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