The December Myth

Every year, right on cue, someone tells us, “Oh yep, the market shuts down now.”
And honestly… fair assumption. We’ve all seen businesses sliding into holiday mode, the Christmas lights go up at Grand Central, and half of Toowoomba heads to the coast.

But here’s the part no one talks about: the property market in Toowoomba doesn’t die in December ... it just shifts gears. And when you know how it really works, December can actually be one of the smartest times to sell or prep your home.

What We Actually See on the Ground

1. Serious buyers stick around

The tyre-kickers drop off, but the motivated buyers? They’re still inspecting, still scrolling, still calling.

They want keys before school starts. They want a fresh start for 2026. They’re ready.

2. Competition eases up

Less stock hits the market in December because everyone else buys into the myth.
Less competition = more eyeballs on your listing.

3. Holiday deadlines create momentum

Buyers have a date in mind:

• “We want to move before school starts.”

• “We’re relocating and need something locked in.”

• “We want this sorted before the chaos of January.”

Deadlines create pressure → Pressure creates action →  Action creates offers.

4. Toowoomba buyers don’t stop living life

People are still at BBQs, parks, cafes, office parties ... and they are talking property.
It’s Toowoomba. We talk property the way other cities talk traffic.

5. January is one of our biggest enquiry spikes

Every year, without fail, enquiries explode the moment the fireworks stop. December is the runway. January is take-off.

What This Means If You’re Thinking of Selling

Option A — List Now

A great option if you want to catch the serious end-of-year buyers, the relocation market, and the low-competition window.

Option B — Boxing Day Smash

Boxing Day hits different in Toowoomba. Everyone’s full of leftovers, scrolling their phones, and quietly plotting their “new year, new house” moves.

Launching on Boxing Day gives you:

• A giant surge of eyeballs — online traffic spikes every year between 26–31 December.

• Less competition — most sellers avoid the holidays, which makes your home stand out.

• Fresh-start energy — buyers are in that “let’s get organised for next year” mindset.

• January momentum — your listing gathers enquiries over the break and lands red-hot for early-Jan inspections.

It’s low effort for sellers, high impact for buyers… and honestly?

Boxing Day launches just work in Toowoomba.

Option C — Prep Now, Launch Jan 5–15

This is the sweet spot — photography, staging tweaks, gardens, trades… all sorted while the market is “quiet,” and your listing hits right as January demand explodes.

Option D — Quick Value Check Before Christmas

This is the easiest: a five-minute call with any RealWay agent to work out where your home sits this December and what January could look like for you.

The Real Story?

December isn’t a dead month. It’s a strategic month.

And the people who get the best results? They’re the ones who use December wisely, not the ones who sit it out.