When the Reserve’s Too High (and What It Teaches Sellers)

If you caught The Block finale this year, you probably yelled at your TV like the rest of us. The bids were flying, the crowds were buzzing, and then came the gut punch: “the reserve was too high.”

But that moment isn’t just entertainment. It’s a real lesson for sellers everywhere, including here in Toowoomba.

When Love-Heart Eyes Cloud Market Vision

Sellers often see their home through love-heart eyes. The memories, the effort, the late-night renos. That’s emotional value, not market value.

Buyers, however, come armed with comparables, condition reports, and calculators. When the heart and the data don’t align, campaigns can stall or fall short of expectations.

The fix? Step back from emotion and let the market lead.

The Block Might Be TV, But the Lesson Is Real

The Block adds glitz and drama, but the fundamentals never change:

• Price too high and you lose buyer momentum.

• Price right and you create competition.

• Data always wins over drama.

Why Auction Still Works (Without the Spotlight)

Here in Toowoomba, the market is active and balanced.

In the end, the reserve doesn’t decide the sale. The market does.
And in Toowoomba, we know that reading the market beats writing a script every single time.

An auction campaign is more than a hammer drop. It builds urgency, drives competition, and sets a clear timeline for results.

At RealWay, we’ve established a wise reserve that’s not emotional. It’s based on market insight, not wishful thinking. Come along and be impressed.

When sellers work with the market instead of against it, auctions deliver stronger outcomes in less time. There’s no editing or glamour, just strategy and genuine market energy.

Join the Real Action: RealWay Live Auction — Wednesday 12 November

UPCOMING AUCTIONS

Want to see what a real auction looks like? Join us for the RealWay Live Auction on Wednesday 12 November.
You’ll see how local knowledge, smart pricing, and healthy competition combine to create standout results.

Buyers are prepared to pay strong prices, but only when it feels right. Pricing strategy and transparency matter more than ever.